A transznacionális zöld vállalatok és a róluk készített ökológiai rangsorok mérési lehetőségei = The transnational green corporations and the measurement possibilities about the green rankings

Absztrakt

In the past few years the rankings of transnational corporations become increasingly popular, which measures the properties of certain companies by different aspects. Among corporate reputation and corporate benchmark attributed increasing role of corporate social and environmental responsibility, which motivate the management of large companies to reckon with these factors more and more. The green company as the green university can be used as several notion. The study shows what makes a company truly green, how is it possible to measure the ecological footprints of transnational companies, and what can a company do to get the green marker. It also shows the rankings, which helps to row the transnational companies, and how those activities meet with the growing ecological requirements.