Turisztikai desztinációs menedzsment kialakítása az ukrán-magyar határrégióban

Main Article Content

József Tarpai

Abstract

The overall objective of this study is to create a competitive and sustainable tourism destination in the border area of Hungary (Szabolcs-Szatmár-Bereg) and the Ukraine (Zakarpattya). This destination should offer a complex visitor experience for the tourists arriv-ing to the area. In order to reach the general objective two specific objectives shall be met: create a professional Tourism Destination Management Organisation with relevant compe-tence of for the project area; carry out complex tourism projects in the project area in order to increase the competitiveness of the tourism attractions. From tourism point of view a general and effective marketing activity for the region is missing, potential visitors simply do not know why to come to the area.

Downloads

Download data is not yet available.

Article Details

How to Cite
Tarpai, József. 2010. “Turisztikai desztinációs Menedzsment kialakítása Az ukrán-Magyar határrégióban”. Jelenkori Társadalmi és Gazdasági Folyamatok 5 (1-2):28-32. https://doi.org/10.14232/jtgf.2010.1-2.28-32.
Section
Régió és kultúra