Mennyire anyagiasak a hazai tinédzserek? az anyagias attitűd, az egyéni célértékek és a közösségi médiahasználat összefüggései

Abstract

Recent study aims to investigate the relationship between terminal values, materialism, and social media use among high school teenagers in Budapest. For data collection, a paper and pencil questionnaire was applied in June 2017. The sample is not representative. The questionnaire included three major scales: the List of Values (Kahle et al., 1986) Youth Materialism Scale (Goldberg et al., 2003) and the Uses and Gratification Scale (Sheldon-Bryant, 2016). The U&G scale was used to explore the reasons of engagement to visible social media sites (Facebook, Instagram and Pinterest). The dataset was analysed by quantitative methods: correlation, exploratory factor analysis and regression.