Kvalitatív vizsgálat a Kígyóscsili termékeinek fogyasztói körében

Abstract

In our article we studied the consumption of chili, by the example of products “Kígyóscsili”. We made a questionnaire and it was filled by the consumers of the “Kígyóscsili”. We asked them about the taste, the quality, the appearance, purchasing habits and the price of the products. By the basic of our survey we made a SWOT analysis and gave suggestions.