Analysis of the Health Awareness and the Impact of Advertising Among Elementary and High-School Students and Their Parents

Abstract

Healthy diet is essential to maintaining health. However, the effective marketing of a product may increase the level of its consumption, even if its perceived or real unhealthy properties are well known. We asked various questions from children and their parents about health and healthy behaviour, which was analysed by classical statistical procedures. According to our results, the role of diet in healthy lifestyle was considered to be important for children. Healthy diet itself has been identified mainly with the consumption of vegetables and fruits, so the “classical approach” towards healthy diet was widespread. There was a connection between time spent watching television and the influence of advertising. Many students already consumed unhealthy products as a result of the former. The children’s influence on the purchase of a given product showed connection with their parents’ age. In the case of parents, there was a significant relationship between the age and educational attainment, we well as educational attainment and income.