A középiskolások életstílus klaszterei - különös tekintettel a rizikómagatartásra = The lifestyle clusters among secondary school students- focusing on the risk behaviour

Absztrakt

The young generation – as the economic and social engine of our future – deserves a special attention in social and marketing viewpoint. They are the members of the so-called Z generation who differ from the previous ones not only in the field of the digital skill proficiency, but their attitudes are more differentiated as well. In current study we examined secondary school students, and we were curious about their food consuming habits from the perspective of health consciousness and market demands. The research was based on a questionnaire survey of 1002 members. Our current results came into existence with the help of the statements selected from the category of risk behaviour within health behaviour. We created groups with the method of factor-and cluster analysis. Among the particular lifestyle groups there can be seen a significant difference in the field of consciousness together with the follow-up of the food market trends.