Családi vállalkozások marketing-controlling tevékenységének összefüggései az eredményességgel = Connections between marketing-controlling activities of family businesses and results

Absztrakt

Family businesses are important engines of the economy in Hungary and in the European Union alike. The 70 per cent of registered enterprises are family-type businesses in Hungary but in other European countries they are over 50 per cent. Despite their smaller size, yet their role is quite significant in producing GDP or employment. It is therefore not negligible how effectively these businesses operate. Through the analysis of my questionnaire surveys conducted in May 2017, I would like to examine the factors influencing the efficiency of family businesses. During the course of my study, I pan out on the context between the use of marketing-controlling tools and the effectiveness of the business, highlighting the differences between current and previous studies. Furthermore, I examine the impact of factors on efficiency such as the generation change in family business leadership, in order to find out who is more successful, the older or the younger generation?