Storytelling a marketingben és turizmusban : Storytelling nyelvészeti aspektusban = Storytelling in the marketing and the tourism

Absztrakt

Nowadays Storytelling is a key-concept of the management and marketing-sciences. It belongs to the most modern tools of marketing communication. A lot of companies are applying Storytelling as an effective presentation of their products on the market. Stories are about us, they influence us, the customers on the market, in the shops. The involvement-level will be higher and as a result consumers will buy more often the products or services of a company. Storytelling will be presented by me primarily with help of German sources. The opportunities of Storytelling will be demonstrated by concrete corporate examples, and Storytelling will be investigated with regard to the characteristics of the “traditional” advertising language too.