A falusi lakosság affinitása az egészségtudatos élelmiszerfogyasztás iránt

Abstract

This paper is concerned with healthy nutrition as a consumer trend. Importance of the issue has been evidenced by the fighting against malnutrition worldwide. Deseases caused by malnutrition - mainly obesity - are problems in both developed and developing countries. Consumers of the 21st century run unhealthy ways of life, even in the field of nutrition. Unfortunately, it is a common practice that eating plays not a central role in the life of people. Further, there is no adaptation to changing environment and there is a lack of physical exercises and sports, as well. However, there are opportunities for prevention of problems mentioned above majority of people seems not to behave as a conscious consumer. An empirical research was designed and managed in a rural environment on causes of this phenomenon. Affinity of people living in a rural environment to consuming healthy food was investigated. This is a paper discussing factors - including affinity - affecting decisions of the consumers focusing on healthy nutrition.