Balatonszárszó imázsvizsgálata

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Edina Vincze-Lendvai

Abstract

Near the Lake Balaton there are a lot of little or bigger villages. I chose one of their num-bers: Balatonszárszó, to make its image-analysis. First I made a secondary research, ánd then I made a questionnaire examine. I filled it with 100 - people. The main results are: the most of people have heard about Balatonszárszó, 60% of them know where it is. People know József Attila and his death - connecting to Balatonszárszó, but really few questionnaire-filler have heard about the SDG-movement and the "szárszói meeting in 1943".

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How to Cite
Vincze-Lendvai, Edina. 2009. “Balatonszárszó imázsvizsgálata”. Jelenkori Társadalmi és Gazdasági Folyamatok 4 (3-4):93-98. https://doi.org/10.14232/jtgf.2009.3-4.93-98.
Section
Régió és marketing : településmarketing