The Role of Online Marketing in Increasing Consumer Confidence at the Domestic Food Market

Abstract

Due to the accelerated flow of information nowadays, effective prevention of healthy lifestyle, health preservation, conscious nutrition, disease and other physical complaints are receiving more attention. With the spread of the internet and the online marketing tools, information on healthy lifestyles reaches millions of users.
Thanks to the ever-increasing advertising behaviour of users, we can say that ATL (Above The Line) devices have lost their efficiency, but BTL (Below The Line) communication tools are still very successful. The goal of the questionnaire research is primarily to identify online marketing tools that deliver the most important information to the target audience and target group members as effectively as possible.
Although today we need to meet not only the search engines, but also the very high - as well as constantly changing - expectations of users, professional, yet understandable content about the problems of users and offering them solutions to promote a healthy lifestyle, healthy nutrition and stay health in the long run prospering tools.