Yves Sans Logement Advertising campaign with luxury brandsfor homeless people (francia nyelvű toleranciaprojekt)

Abstract

Yves Sans Logement is a French language tolerance education project about a social advertising campaign of the Aurore Association. In 2015, the Aurore Association started hanging posters in Paris, with the slogan: „Ayons l'élégance d'aider ceux qui n'ont rien" („Be elegant enough to help those who have nothing") printed on them. The advertisment campaign used luxury brands to raise awareness for homeless people. Due to the various methods used during the whole educational process, the project was suitable both for differenciated education and talent development. The project was extended to optional lessons and alsó forthe preparation of the National French Academic Competition (OKTV). As the main objective of the project was to sensitize students to homelessness, the project was naturally included in the thematic school day about poverty. At the end of the project, the final products were exhibited.