The Part of Nébih Has in Giving Information and Examination of Consumer Behaviour According to the Relating Points

Abstract

The subjects of the research are the part of the NÉBIH has in giving information and the examination of consumer behaviour according to the relating points. The place of the research was Földeák. This is a typical settlement in county Csongrad. A questionnaire survey was completed by 152 people. Most of the answerers said that although the NÉBIH helps them orientate within news on food, it is still the family and the traditions are the factors which influence decision making even today. Regarding commercials, brief ones which are rich in information are the most popular with the answerers. More and more people check the packing of the product before buying it, and they consider the information placed on it useful. They might as well change their purchase intent because of it, though the results show that it is still people with higher education that can understand the nutrition information. Only customers with higher income can place safety and quality before price, and consumption of healthy food is pushed into the background even in case of average or under average state of health. Purchase of Hungarian products or products processed in Hungary is especially important for the age group 18-34.