A magyarországi pecsenyecsirke-ágazat múltja és jelene, versenyképességének elemzése

Abstract

In Hungary in the last 5 years the meat-production and consumption is uncertain. The habits of the consumers have changed, the meat-prices have grown and new animal-diseases have appeared. The changes reached the poultry-sector too.
In my work I show the development of the poultry branch, examined the broiler sector - its most important factors, and made a SWOT-analysis about the competitiveness of this department. .