Elégedettség-vizsgálat a Zemplén Kalandpark és az Oxygen Adrenalin Park látogatói körében

Abstract

Our modern world is reluctant to spend free time, so its quality is of very importance. Various adventure parks are built around the experiences, pleasure and the proximity of nature, of which two dominant parks of the Northern Hungary region were examined from the point of view of consumer satisfaction. In the focus of our questionnaire, was on the importance and satisfaction of service elements that specifically characterize the supply of adventure parks. Through cross-board analysis and Chi2-test, we looked for relationships in importance and satisfaction. The studies have shown a great deal of correlation between the two factors, which should be taken into account in the ever-expanding market, in order to make renewal and complete satisfaction of the customers.