Business Image and Strategies in Romanian Agritourism

Main Article Content

Iasmina Iosim
Gabriela Popescu
Anka Suba
Claudia Sirbulescu

Abstract

Business image is a paramount when it comes to improve a company’s desirability as a borrower, client, customer, employer, supplier, etc. The most important strategies to build up business image are creating a website, creating straightforward, easy-to-understand pricing, designing the business image, doing a referral exchange, encouraging personal recommendations, listing creatively and widely, maintaining a customer database, maintaining good employee relations, making a marketing plan, making the business look good, naming and branding, and using the press. The paper presents the most important strategies illustrated by three Romanian agritourism guesthouses.


 

Article Details

How to Cite
Iosim, Iasmina, Gabriela Popescu, Anka Suba, and Claudia Sirbulescu. 2021. “Business Image and Strategies in Romanian Agritourism”. Review on Agriculture and Rural Development 10 (1-2):107-14. https://doi.org/10.14232/rard.2021.1-2.107-114.
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Articles

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