Packing innovation for food - attractive for eyes, easy to carry and environment friendly

Abstract

One purpose of cognitive ergonomics is to present products in such an innovative way that the customer brain is influenced during the shopping in supermarkets and retail. Packing innovations can increase a longer shelf life for fruits, vegetables and at home use. The design of the packing however makes the product virtually enjoyable. Our potential consumers can be educated from start of their life to love brands for a life time. Some designs may make known food products friendly, sensual and bond with personal connection. New laws in EU for lifting in retail demand appropriate shelves solutions and EU laws for environmentally friendly products force industry to develop new products that will reduce the use of plastic shopping bags. This paper discussed the use of a new packing material and technique as a packing solution for some products like eggs and champagne.