This issue of the journal explores the different media forms of attention and how they focus the reception of content. From a neurocognitive perspective, attention involves fundamental processes related to information processing and the selection of conscious content, covering a diverse and broad spectrum in terms of their components, course, and modality. The collected studies aim at differentiating the processes of attentional control by analyzing the content structured by different media.  In tight connection to that, they simultaneously examine the functioning and role of attentional processes determined by recipients' prior knowledge and media experiences.